Program: Following the purchase of J-Phone by Vodafone, the initial dual brand was replaced by a single Vodafone brand. With this change, all stores in Japan needed to conform to the single branding image. PAE conducted and compiled surveys for each store (2000+ locations) to decide the level of changes needed, and implemented the changes. These changes included interior store design, signage, display case designs, road sign designs, billboard designs among others.
Subsequent work include Vodafone flagship stores in Shibuya, Tokyo and Sakae, Nagoya.
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Location: 2000+ locations throughout Japan
Client: J-Phone Co., Ltd.
Size: 30 - 1,000 ㎡ (approximate size range for various stores)
PAE Services: Project Management, Design Standards, Interior Design and Construction Administration
Contractor: -
Completion: November 2003
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Hurley
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